"Its the identical old tissue, honey, it doesnt make a difference, ok? Its still going to work the identical way", my exasperated husband hissed into my ear as I grabbed cartons after cartons of some designer tissue. DESIGNER TISSUE! Hah, might you even hear me say that? I can not believe I actually wrote designer tissue. So, yes, for a graphic designer and writer who knows all about the kind of effort one puts into packaging and promoting products, I sure fell for it. All the hoopla. The shenanigans. The suck em in with sizeably good copy and fab color combo. Hey, I am still a consumer, remember that. I am entitled to fall for nice packaging, I have a prevailing right to be human.

But they are so pretty...the packaging. I swear!

They have the nature lover packaging, the fruity packaging, the woman on the go packaging, and then they have the kids packaging. I grabbed 4 of each develope packages and made a run for the counter with them with my screaming kids and exasperated husband running after me in slow motion. It was definitely a die-hard moment. You understand , when the hero is running away from a bunch of wild bad men with machine guns, and theyre shooting at your feet or something...and theres an explosion behind you...and everything happens in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.

Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging designs on them. If I didnt like the packaging designs so much, I would find it comical enough. But I am dead serious. In fact, I loved the packaging designs so much, after using up all the tissues in the boxes, I would cut out the designs and place it into my must keep for reference clear folder. I dont keep a lot of stuff in there because I am pretty selective about the designs that I like, but these packaging designs made the cut. They definitely did.

You see, this is the kind of thing that happens when you put some effort into creating your packaging develope . Yeah, we all have this in the back of our heads